Cerbibo

“We provide e-Learning tool, not only because we can do this, but because our users need this.” On a media conference, Ms Wu Wei, an experienced trainer of Cerbibo pointed out the straight phase of company--- “service-oriented "concept. Entering the Chinese market in less than three years, Young Cerbibo has won the recognition of more than 120 education institutions. How Cerbibo moved the users is not just the easy-using and powerful network teaching platform, but also the Blackboard global system of value-added services. “We won it in the service.” ---This is the best interpretation of the company's outstanding performance made by COO of Cerbibo, Kang Qiao.

Service is the extension of product

As Kang Qiao remarked: “e-Learning tool is the widely-used net product following E-mail. People can finish teaching and learning through internet without limitation of time and place.”

On 28th, February, 2006, Blackboard and WebCT combined successfully. The new company’s clients reached more than 3,700 worldwide and more than 12,000,000 teachers and students in different educational institution around the world.

To these users, Cerbibo supplied not only easy-interface & multi-functional platform, but also thoughtful care opportunity.

In Cerbibo, our customer managers and technicians have the most gentle sound and expression, and the trainers are the most thoughtful people because they have the “closest” relationships with customers. Customer managers are in charge of installing, implementing, training, consulting, and so on. They also need to re-visit and collect customers’ feedbacks and new demands. Our technicians are in charge of emergency installing, upgrading, maintenance and techniques, along with maintaining and supporting the service website to customers and technique support document formats.

If any innovation, Cerbibo makes upgrading free to every clients the first time. In May 2006, Cerbibo introduced a new product version --- 7.1 upgrade package, which is the third largest Blackboard software upgrade to the discussion board. The greatest contribution of the Chinese research team is the homepage change and faculties management.

For both new and old users, Cerbibo supplies so many kinds of training on or off line: free introductory training, one free chance on-line training, etc. Next semester, the training department will open the net course for teachers and managers which will guide users to rapid induction by examples.

In the future, Cerbibo will develop a paid training service according to users’ demands. Combining with school's strategic layout and course design, Cerbibo will help users maximize the utilization of resources and the rate of return.

For a deeper level of user requirements, the company also provides a customization service module. During the summer, the company will launch the first batch of plug-in series, including practical "multimedia courseware production management module", "quick log in plug-in" (to satisfy the public works program), and an integrated management, "uniform identity authentication module."

In Cerbibo, service is the extension of products and all is based on product, but higher than product.

Service is the resource of continuous accumulation. In nearly three years after establishment, Cerbibo held three academic proseminars on the theme of e-Learning. In October 2005, Cerbibo held the first users conference in Beijing. The second Greater China's Users Conference will be held during the 26th and 27th October in Hainan. This was a good chance for users to share and study the experience of e-Learning.

Cerbibo, as an international enterprise, supplies Chinese users with the international communication environment. On the international user’s conference held in USA, Europe and Asia-Pacific region, Cerbibo invited famous domestic users to pay the outstanding deficiencies with Blackboard international users. On this kind of meeting, Hainan Medical College made the mutual communication and understanding with Philadelphia College of Osteopathic Medicine so that a fraternal relationship has been established between them.

In addition, a network of community organizations is another way of exchange, which is an online network of environmental organizations, according to subjects, regional and club activities by the users themselves. Cerbibo supplies two net consortium, http://202.205.1.187, and Http://202.205.1.185 , for user to learn and experience.

Service can be accumulated same as income, users and brand. The best service is open and focused on assembling users together. The international user’s structure provides Cerbibo with the best background and also the best base for resource accumulation.

Service is an attitude of enterprise

In Cerbibo, the "service-oriented" concept is not only the attitude of the employees, is the attitude of the whole enterprise.

To better help users build a service platform and provide point-to-point advisory information, Cerbibo will set up a Consulting Service Department which will include three parts of technique support, user support, and consulting training, which will therefore constitute a complete service system. Cerbibo’s Marketing Director Jiang Aiping stated that,“ Cerbibo will focus on helping users in creating an aim, analyzing fact, training, making a plan, and even developing secondary customized software according to users’ specific requirements."

Wu Wei gave us the following example: In the cooperation with Shanghai Minxing Second Middle School, Cerbibo developed the function of Short Message on the base of current service because Cerbibo found that the school is in a developed area and mobile phone is the common tool in communication. Parents could know the condition of their children’s learning by sending a short massage.

Digging , focusing on users’ needs, and supplying all kinds of consulting service, which used to be the experience of the USA Blackboard, is now the future direction of Cerbibo and also the development demand of Chinese educational institutions themselves. In the reform process, the Chinese educational institutions are faced with all kinds of problems such as the expansion of students at colleges, shortages of teaching resources, and the creation of new professional and other policy adjustments. While taking the Learning System as the core, Blackboard Academic Suite could also involve a series of academic assessment, curriculum design, and student career planning. For the Chinese market, using Blackboard as the forefront of the international enterprises to introduce the international teaching methods is of far-reaching significance.